About Cathy

As Seen With - Cathy Rosenthal

Encourage Kindness to Animals!

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Cathy Rosenthal

Animal Welfare Communications Specialist

Cathy M. Rosenthal began her career as a journalist and photographer for a major daily newspaper. She even worked as a copywriter for an advertising agency, once writing the fun stuff on the back of cereal boxes. Several of her radio ads won ADDY® Awards.

Her love of animals led her to become a public relations manager with a local humane society. Her copywriting and journalism expertise enabled her to create a media and marketing plan that helped the animal shelter skyrocket their storytelling abilities from a handful of stories to more than 600 media hits annually – all before the creation of social media.

Cathy has worked in the animal welfare field for more than 35 years. As a Director of Public Relations for local and national animal welfare agencies, Cathy developed and managed public relations programs, wrote press materials, and prepared staff to handle media interviews on animal issues.

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During several years on Capitol Hill working for a national animal organization, Cathy planned national press conferences and lobbied Congress regarding animal welfare issues.

In recent years, Cathy has served as a director of humane education, developing and teaching humane summer camp programs as well as director of marketing, writing grants and coordinating fundraising and other special events for local agencies. She also served as the Interim Executive Director for the San Antonio Humane Society before choosing writing and teaching about animals as her ultimate professional goal.

Today, as a national communications, media and marketing expert for animal welfare and spay/neuter organizations, Cathy uses her expertise to help them tell their stories to funders, supporters and the media. She consults with local and national groups on their media and marketing plans; writes press releases, grants, web content, media plans, newsletters and annual reports; and coordinates conferences and facilitates strategic planning sessions. She also serves as project director for several spay-neuter projects and humane education programs in Texas.

Cathy is perhaps best known for her public speaking. She is a sought-after speaker who has been giving workshops at state, regional and national animal welfare conferences on media, education, and outreach. She also gives workshops on compassion fatigue and customer service for animal welfare professionals at animal welfare agencies throughout the U.S. She is a Certified Humane Education Specialist, Certified Neurolinguistic Programmer (NLP), and a Compassion Fatigue Educator through Regent University's Center for Trauma Studies.

Cathy writes a syndicated pet advice column, My Pet World, that appears all over the U.S., and a local pet advice column for the San Antonio Express-News and Houston Chronicle. She is the author of several children’s books on pets and continues to teach humane education programs to young people at summer camps and school programs throughout the year. Cathy shares her Texas home with her 12-year-old dog, Buster and six-year-old cat, Sterling.




"We will all use this information every day to better serve our visitors. Thank you, Cathy!"

— Katie Broaddus
DVM, Chief Operating Officer for Austin Humane Society

"Smart, savvy expert. Outstanding presentation packed with excellent strategies"

— Cathy Myers
Manager, Educational Events at Best Friends Animal Society

"Cathy did an outstanding job with the workshops, and staff members came away with a better understanding of how to handle tough customer service situations, as well as maintaining positive client relations on a day-to-day basis. "

— Chelsea Kidd
Humane Resources Generalist at Humane Society of Chicago
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