Media & Marketing Consultations

Animal Welfare Specialist - Non profit

Media & Marketing for Nonprofits

Cathy's background in animal welfare and journalism gives you an edge when talking to the media. She knows what the media is looking for and helps you deliver a story they will want to cover. Cathy can help your agency as little or as much as needed, whether its a one time call or a special project. She can tell you how to pitch stories to the media and exactly what to send - and say to get their interest and increase your impact!

✓ Get their interest    ✓ Increase your impact


Aimee St. Arnaud,

(Former) Extreme Project Manager, Humane Alliance, Ohio

I worked on a project with Cathy, which involved providing one-hour media consultations to more than 60 animal shelters and spay/neuter clinics for a grant-funded project. Her job was to listen to their marketing ideas for the special project and then offer strategies for helping them achieve their media and marketing goals. The feedback I got from these groups was impressive. Cathy helped them learn how to negotiate and buy radio spots, how to develop multiple media and marketing strategies to maximize their exposure, and how to use media and marketing throughout the entire project to ensure they met their grant goals. Groups told me their phones were ringing off the hook. Cathy has a unique talent for helping animal groups tell their stories.

Just a few of the many ways Cathy helps animal groups across the country..

  • Consults with more than 65 animal welfare agencies across the country on media & marketing strategies for spay/neuter campaigns.
  • Consults and helps another 60 animal shelters with public relations for their transport programs.
  • Helps agencies craft the right words to pitch their stories to the media.
  • Advises groups how to use social media to expand their base.
  • Helps individuals prepare for media interviews, from answer preparation and how to speak and talk to the media to actual interview practice sessions.
  • Assists groups in developing media lists as well as annual media and marketing plans for their agencies
  • Distributes press releases to the media for local agencies, as needed.

Cathy Rosenthal, CHES, CFE
Animal Welfare Communications Specialist

Cathy brings more than 35 years' experience in the animal welfare field. She is a sought-after speaker, Certified Humane Education Specialist, a syndicated pet advice columnist, an author, a publisher, and of course - a loving pet parent.

Read more about Cathy here or check out her Non-Profit's page to see more ways she can help you and your organization.

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