Dear Cathy,
Do pets with black fur get overlooked at shelters? A three-year-old black cat I adopted had been at the shelter for a long time. Is it because he’s a black cat? I read somewhere that black dogs and cats are harder to adopt out. – Martha
Dear Martha,
This is a great topic, and animal shelters and rescue groups have discussed it for years. The idea that pets with black fur get overlooked is commonly referred to as Black Dog Syndrome or Black Cat Syndrome. While there’s no definitive scientific study proving that pets with black fur are adopted less frequently, plenty of anecdotal evidence from shelters suggests that black animals often have a harder time finding homes.
- Sheer Numbers
One possible reason black-furred pets seem to stay in shelters longer is that there are simply more of them. Black is a common fur color among many breeds, so when people visit a shelter, they may see a higher percentage of pets with black fur than animals of other colors. This makes it seem like pets with black fur are being overlooked when, in reality, they may just be more numerous.
- Superstitions About Black Cats
Black cats have long been associated with superstitions. In some cultures, black cats are seen as omens of bad luck, while in others, they’re symbols of good fortune. Unfortunately, in the U.S., the negative connotation still lingers. Some potential adopters may subconsciously hesitate when choosing a cat with black fur (personally they are my favorite!), even if they don’t explicitly believe in superstitions.
- Photography Challenges
Shelters rely heavily on photos to promote adoptable pets online. Pets with black fur can be harder to photograph well, especially in poor lighting. Their facial features, expressions, and unique markings may not be as visible, making them look less engaging in pictures compared to lighter-colored pets. A blurry or shadowy image might not capture their personality, leading to fewer adoption inquiries.
- Difficulty Standing Out in Shelters
In a shelter environment, where lighting may not be ideal, dogs and cats with black fur can blend into the background. Lighter-furred pets or those with unique markings might catch an adopter’s eye first, simply because they are more visually distinct. Some shelters have tried to counter this issue by using bright-colored bandanas or bow ties to help black pets stand out.
- Perceived Aggressiveness in Black-Furred Dogs
Some studies have explored the idea that people subconsciously associate dogs with black fur, especially large breeds like Labrador Retrievers or German Shepherds, with aggressiveness. Pop culture may influence this bias, where dark-colored animals are sometimes portrayed as intimidating or dangerous. While this is entirely unfair, it can make adopters hesitate when choosing a black dog.
- Preference for Young and Unique-Looking Animals
Adopters often seek visually distinctive pets or remind them of a previous pet. A fluffy tabby cat or a golden retriever mix may be more appealing to someone than a cat or dog with dark fur, simply because they seem more unique.
How Shelters Help Pets with Black Fur Adopted
Many shelters recognize this challenge and take steps to promote pets with black fur more effectively. Some strategies include:
- Improving Photography: Taking high-quality, well-lit photos that highlight a pet’s eyes and facial features can make a big difference.
- Creative Marketing Campaigns: Shelters have launched “Black Cat Friday” or “Black Dog Special” adoption events to encourage people to consider these pets.
- Using Colorful Accessories: Bright collars, bow ties, or bandanas can help black pets stand out.
- Educating the Public: Many shelters emphasize that pets with black fur are just as loving, playful, and deserving as any other pet.
The Good News
While pets with black fur may have historically been overlooked, awareness about this issue has grown. More people are intentionally adopting dogs and cats with black fur to help combat the stereotype. A pet’s personality and compatibility with an adopter’s lifestyle should matter far more than their fur color.
Your decision to adopt a black-furred cat is a perfect example of why these pets deserve a second look. Your cat may have waited longer for a home, but thanks to you, he now has the loving life he deserves. Hopefully, more people will follow your lead and see dogs and cats with black fur what they really are—wonderful companions.
Cathy is a longtime animal advocate, syndicated pet columnist, animal welfare consultant, and children’s author. Send your pet questions to moc.tidnuptep@yhtac. For more information on Cathy’s books, posters, stickers and tattoos, and workshops, visit CathyRosenthal.com.
