New Grant Writing Book Just for Animal Advocates

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New Grant Writing Book Just for Animal Advocates

Updated Jun 9, 2026


By Cathy M. Rosenthal

I can’t believe I’ve gone the entire month of November without posting a blog. I had every intention of writing. I even scribbled ideas on napkins, sticky notes, and the back of grocery receipts as I always do. But every time I sat down to write, something else kept calling to me.  That “something else” was a very big something — and I’m thrilled (and a little relieved) to say: Goal achieved. I just published my new book, Grant Writing Boot Camp for Animal Advocates, right before Thanksgiving.

I’ve spent the past 20 years helping animal shelters, spay/neuter programs, rescues, outreach teams, and community organizations write grants, train staff, and tell their stories in ways that funders understand. But I could never help everyone — and I kept hearing the same worry over and over again:

I love animals. I know our work matters. But I can’t get funders to take notice.”

So I decided to teach it — one workshop at a time. Then those workshops turned into handouts, handouts turned into worksheets, worksheets turned into templates, templates turned into 21 lessons… and one day, I realized I wasn’t just teaching grant writing. I was teaching people how to tell their mission stories in a powerful, confident way — and get them funded.

And one thing I knew from the beginning: This book had to be written specifically for animal people.

Because writing a grant for a spay/neuter clinic is not the same as writing one for a museum. Explaining why a community cat program matters is different than explaining a youth art initiative. Describing compassion fatigue, or outreach in food deserts, or emergency veterinary care — these things require heart, context, real animal stories, and field language that non-animal groups don’t speak.

So, I wrote this book to help the people who write grants. I hope you find it practical, friendly, and straightforward. This book will walk you step-by-step through how to build your project, budget for it, find the right funders, write each grant section, and even avoid the common mistakes that get animal grants rejected. It includes 21 lessons, 110 Boot Camp Tips, 48 AI Pro Tips, and over 40 templates, checklists, and worksheets, because sometimes you just need to see exactly how something is done in order to do it yourself. And whether you write 50 grants a year or are just getting started, this book has something for everyone who wants to ensure they are addressing grant funders’ questions, and in language funders understand.

Check it out and download a free chapter when you d0! I’ll be back this week with more pet advice to help strengthen that beautiful bond we share with the animals in our lives.

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Nonprofit 501(c) organizations ONLY are welcome to use these posts on their websites free of charge. Please credit the original article by including the following attribution and with a link to the original article.

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This article originally appeared on CathyRosenthal.com | New Grant Writing Book Just for Animal Advocates

Thank you for helping us spread the message of compassionate care and responsible pet ownership!

Cathy Rosenthal 2026

Cathy Rosenthal

Animal Welfare Communications Strategist, Writer & Educator

Cathy M. Rosenthal is an award-winning writer, humane educator, and animal welfare strategist with more than 38 years of experience working for local and national animal welfare organizations. She is the editor and curator of Humane Perspectives: Leadership in Animal Welfare, founder of Pet Pundit Publishing, and author of several books on animal welfare, humane education, and pet care.

A lifelong storyteller, Rosenthal writes the nationally syndicated pet advice column My Pet World and Animals Matter, a weekly column exploring animal welfare issues in South Texas. Through her writing and speaking, she uses storytelling to help people better understand animals, support the professionals and volunteers who care for them, and explore topics ranging from leadership and compassion fatigue to humane education and customer service in animal welfare.

She believes, "Compassion can be taught" -- and has spent her career helping others put that belief into practice. Her work bridges two worlds: supporting the people who help animals every day and helping pet parents better understand, care for, and connect with the pets they love.

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